更新时间：2021-07-08 10:13:03
coverpage
Title Page
Copyright
UX for the Web
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Why subscribe?
Customer Feedback
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the color images of this book
Errata
Piracy
Questions
The Fundamentals of UX
UX from the early 20th century
360° of UX
Design thinking and human-centered design (HCD)
User-centered design (UCD)
Software development methodologies
Lean UX versus Agile UX
UX and design disciplines
The unique attributes of UX and UI
Summary
Stand Out from Your Competitors
Branding in modern times
Case study - brand identity versus brand image - Jeep
Branding - visuals
Branding - personality
Branding - relationship
How UX differentiates a brand from competitors
Conducting a competitor UX analysis
Case study - competitor UX analysis of fast food brands
B2B versus B2C
Case study - B2C and UX
Case study - B2B and UX
Creating an Emotional Connection with the User
Creating a digital personality the user can relate to
Speaking a clear language
Keeping the tone relevant
Being as human as possible
Giving visual rewards
Incorporating micro-interactions in the UI
Making the UI discoverable and giving incentives
Giving guidance through anticipation design
Entertaining by providing useful information
Establishing trust and credibility
Best Practices for Usability Within the User Interface (UI)
Introduction to UI
Color psychology
The color wheel
Warm and cool colors
Color symbolism
Case study 1 - blue street lighting in Glasgow Scotland
Case study 2 - blue lighting in railway stations in Japan
Color and web accessibility
Best design practices
Google's Material Design guidelines
iOS Human Interface Guidelines
Case Study - UI design for websites
Brief for the MTH website
UI design
Language and semiotics
Best practices for effective iconography
Case study: languages versus flags
Set a Solid Foundation - Research and Analyze
Defining and categorizing research
Understanding qualitative versus quantitative research
Deciding when to conduct research
Describing UX research methods
Setting up a research plan
Deciding on a problem statement
Exploring prior knowledge and literature
Planning research methods and logistics
Turning your problem statement into measurable metrics
Choosing a research method
Planning research logistics and creating checklists
Conducting a pilot test
Conducting the study
Analyzing data
Presenting results
Doing expert analyses
Heuristic analysis
Content audit
Using qualitative techniques
Interviews
Tips for interviewing
Observation
Tips for observation
